Archive for March, 2010

Personal Branding in a 2.5 world

Marty Neumier wrote a wonderful branding book that is fresh and relevant. The Brand Gap: Expanded Edition In the book he says: “A brand is a person’s gut feeling about a product, service or organization.” Google vs Coca Cola Google has done very little advertising. They rely on the interactions and the positive environment created [...]

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Time and growth of social media is non-linear!

If you’re a small business or an individual focused on building and maintaining a personal brand there is one aspect of business and social media that I want you to take away from my blog. Time and growth of social media is non-linear! You’ll need someone who can recognize the inflection point. With the ups [...]

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Fresno’s Growing Trend – Fan Pages

When I present to organizations or events I recommend every business have a Facebook fan page.  Integrating that Fan Page with current marketing out posts can get tricky because the domain name is long and ugly. When you first create a Fan page the URL looks like: –http://www.facebook.com/pages/Personal-Branding-Social-Media-Strategy/116212446792?ref=nf. This looks real nice on a brochure [...]

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That’s Right, It’s Time to Build

Currently three months into this new year and we see more companies expanding and contracting. Movement within organizations, whether up or down, is a must. We’re all attempting to adjust after feeling the effects of this recent economic tumble. But in the past, where we saw light at the end of the tunnel with industrial [...]

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