Today we’ll discuss a sensible, down-to-earth search engine optimization (SEO) strategy for your site by optimizing your content for organic search results.
SEO for Pages and Blog Posts
When we use the term “optimize” we mean refine and target the content around a focused message and make sure that the page a whole aligns with the one or two keywords that you’re using to be discovered through organic search.
For any given page or post we will assume you’ve already optimized your meta title, keywords, and description for the one to two keywords. If you haven’t, make sure to do that first.
Let me give you some specific steps to optimize your on page content:
- Keep your content relatively short and a consistent length, keep it over 250 words and no more than 1000 words per page.
- Include your primary keyword in both the first and last sentence of each page and at least once in the middle of your page, this also goes for blog posts.
- About 3 to 7% of the total words in your content should have the keywords you’re targeting. If you’re wondering how to measure the keyword density of your content use this free tool: LiveKeywordAnalysis
- If you have a primary keyword and a secondary keyword make sure the primary keyword appears more often than the secondary.
- Use bulleted list to break up paragraphs and catch readers attention.
- Don’t forget to include your primary and secondary keywords in your bulleted list.
- Your primary and secondary keywords should also be found in your headings.
(H1, H2…) - Bold your primary and secondary keywords once within your content.
- For your internal or external links, use your keywords in the link text and link URL and make sure it link to a page about those keyword topics.
Bonus
Can you optimize social media?
You certainly can. The same tactics should also be utilized when you write copy or content for social media, such as Facebook, LinkedIn, Twitter and Google+. You may wonder why we include these tactics on social media sites. It’s because your strategy should be consistent across all types of content since social media is becoming a crucial source of organic search and ideally you should be optimizing all channels.
If you found this post useful, please let me know in the comments.