About

PETER LANG

Peter Lang, President and CEO of Peter Lang International, a subsidiary of Lang Acquisitions LLC, is changing lives, supplying businesses with the tools to navigate the rapidly changing netscape and teaching young and old a whole new “LANGuage,”

He built his first computer at the age of 10. By the time he graduated Fresno State’s Craig School of Business in 2009 with a Degree in International Business and a Certificate in Finance, this dynamic young business consultant and new media strategist had already created a marketing department for one of the largest logistic brokers in the U.S., worked with the World Trade Organization as a lobbyist for a major growers’ association, and served as Operations Director for an up-and-coming educational and environmental non-profit. He served as President of his college fraternity and studied strategic marketing, international logistics, and international management at the ESCE (Ecole Superieure du Commerce Exterieur) in Paris. As an assistant in the computer lab for his college Engineering Department, he created servers, built networks, advised on all upgrades and conversions, and trained faculty and students on the equipment for 7 labs housing hundreds of computers. “I went from Legos straight to computers,” laughs the techno-savvy strategist. “My uncle was a computer geek.”

Another uncle was a basketball semi-pro, and Peter also took a few pages from his playbook. A passionate all-star soccer-player, he decided to switch to basketball at an early age and was initially rejected by the team. Not one to accept defeat, he went on to become MVP and, eventually, captain, leading his team to a league championship in his senior year. “The best way to become an expert is through challenge,” declares Peter, explaining that discipline, competitiveness and a passion for your pursuits are key.

Challenge has led him to some far-flung destinations. Influenced by a third uncle—a corporate V.P. who traveled the world for business—Peter set out to explore the planet, encouraged by his parents, an entrepreneurial pair with a strong belief in experimentation. Journeying in Asia and Europe, he rapidly found himself with an expanding network of colleagues and friends with similar knowledge and capabilities. Today, he brings his far-ranging experience to bear in his work teaching and advising in the areas of new technology and social media strategy. Through Peter Lang International, Peter and his team lecture and lead workshops, build websites and blogs, troubleshoot existing systems, consult on online networking, and develop web-based marketing plans and social media strategies for businesses and individuals.

“I believe we’re in the midst of the biggest opportunity since the industrial revolution,” says Peter. “My goal is to take away the stress and fear of social media. The internet is an outstanding resource for people and information. I love removing barriers so that clients can address it professionally, responsibly, fearlessly and with curiosity and spontaneity. Networks bring people closer together. They facilitate opportunities and help us find people with similar ideas and passions. That’s power. They increase our capabilities and our reach. They remind us that we are not alone.”

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