How to take Twitter to the next level

Here are some tools to help you take your Twitter campaign to the next level. If you have any questions please comment.   Twittering on the Desktop (3rd party): Twitter Clients http://hootsuite.com/ * http://www.tweetdeck.com/ Twittering on the Web: Twitter Web Sites http://bit.ly/ * http://twitpic.com/ http://tweetshrink.com/ http://itweet.net/web/ Working with Twitter Gadgets and Widgets Power Twitter * [...]

Is Outsourcing your Social Media Marketing a Good Idea?

I was reading this post by Katie Urbain and it struck me that I’d had a similar thought on the same day she wrote it. Outsourced Social Media: Does it make sense? I strongly feel a client should represent true transparency by doing their own social media content. My desire for honesty and transparency compels [...]

DIY Fundraising Site – Great for Non-profits

Crowdrise, a social good website that gives individuals and organizations the tools to organize grassroots activism campaigns and raise funds for their causes. Visit the site and you’ll be greeted with an invitation to “start your own fundraiser.” http://www.crowdrise.com/ (via Mashable Summit)   Watch live streaming video from mashable at livestream.com

Facebook Pages Manual

Facebook has made an effort to supply guides and informative packets for it’s business users. Their most resent series of official guides provide some great tips for Facebook Page owners. These guides are not only a great reference but they allow you to take your Page to the next level. The Facebook Pages Manual provides [...]

Best Practices Facebook – 4 Questions All Businesses Have About Facebook

At every event, presentation, and workshop I’m asked a plethora of questions. Eventually the questions boil down to the four below. Here is a breakdown of best practices and standard procedures that will display your professionalism and ultimately aide in the success of your Fan Page. 1. How often should I and or the business [...]

Local Companies are Starting to get it. Fresno

Local companies should take advantage of the valuable details shared by the customer who are Foursquare users. I’m excited to see Fresno is getting into the grove.    

How to Brand and Market Yourself Creatively [video]

Instead of waiting around for a job opening in advertising Alec Brownstein decided in a bold and impossibly creative move, to spend six dollars and came up with this idea: Thank you Pedro for sharing. For more Social Media coverage, follow Peter Lang on Twitter or become a fan on Facebook

What we can learn from Dropbox!

Drew Houston, Co-Founder and CEO of Dropbox, is very humble as he shares his lessons learned while building Dropbox into a wonderful success. I highly recommend this video and slides.   Dropbox Startup Lessons Learned View more presentations.

Tools and Resources for Social Media Success

Short Informative post. Enjoy! Resources Beth’s Blog We Are Media Project Nonprofit Workshop Social Media Mind Map Social Media Case Studies More Case Studies Epic Change Case Study NWF Case Study Bit.ly Hootsuite Socialoomph ChipIn Widget Help a Reporter Out (HARO) Please share with me your favorite tools and resources, or the steps you use [...]

Social Media Marketing Case Study – Heineken Italy

Even though the ultimate goal is always to increase sales, however in this case, the primary goal must have been to "expand the (potential) buyer’s experience". In sponsorship terms this is known as ‘activation’ of a sponsorship. You may call it a brand investment were Heineken invests in its sponsorship to create brand affinity among [...]

How To Tweet in 10 Minutes a Week.

If you find yourself posting on Twitter multiple times per day you won’t find much use in this post. But for the readers that find themselves drifting away from Twitter due to daily time requirements, continue reading. There are some primary reasons why users stop updating their profiles: 1. No Interest – Often a result [...]

Decline of Myspace, Rise of Facebook (graph)

The graph speaks for itself.   As show in the graph the “hype” of MySpace is represented by search volume and with it an inverse relationship with Facebook’s search volume that represents the life cycles of these social networks. Social networks don’t pop up and take the world by storm overnight, it takes time to [...]

The Bullish Social Media Trend

Pulling from my background in Finance and frequent discussions about Facebook valuation with @keeganlarson has lead to this post. The graph below represents Google searches for the terms social media, Facebook, Twitter and Foursquare. Does this help date the buzz words? I hope so. Now don’t worry I won’t be using technical analysis when arriving [...]

Personal Branding in a 2.5 world

Marty Neumier wrote a wonderful branding book that is fresh and relevant. The Brand Gap: Expanded Edition In the book he says: “A brand is a person’s gut feeling about a product, service or organization.” Google vs Coca Cola Google has done very little advertising. They rely on the interactions and the positive environment created [...]

Time and growth of social media is non-linear!

If you’re a small business or an individual focused on building and maintaining a personal brand there is one aspect of business and social media that I want you to take away from my blog. Time and growth of social media is non-linear! You’ll need someone who can recognize the inflection point. With the ups [...]

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