Marty Neumier wrote a wonderful branding book that is fresh and relevant. The Brand Gap: Expanded Edition In the book he says: “A brand is a person’s gut feeling about a product, service or organization.” Google vs Coca Cola Google has done very little advertising. They rely on the interactions and the positive environment created [...]
Posts Tagged ‘Personal Branding’
Job Hunting with or without a Personal Brand
The Class of 2009 has spent the months after graduation looking for a job. 40,000 of this year’s graduates are hunting (via http://www.guardian.co.uk/). What happens next? Are you fully prepared? Finally, the day has arrived. You’ve landed an interview with a wonderful company doing what you love to do. First you put on your best [...]
Web 2.0 Business Card
In order to keep up with the Web 2.0 revolution, people have to be able to contact you. This Digital Business Card by Retaggr may be inserted on websites, emails, blogs, and social media that allows html. The card will give you an edge in accessibility and set you apart from the borage of bore [...]
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